Launch!
So here it is… our first official blog posting. Though we actually launched in May, we wanted to make sure we worked out the kinks and got our sea legs, so to speak. There is nothing that can make brick and mortar retailers feel like total dinosaurs quite as much as their first foray into ecommerce. After reading a slew of “Dummies” books and relying on the diverse expertise of Sean Adorno, resident E-Commerce/Marketing Dude, Edwin Huertas, a Renaissance web developer with a venerable “can-do” attitude, Paul Mayer, the creative mind who came up with the design of the site and its sister store in Chicago one year earlier and me, Michelle, the only girl in the lot, left the unenviable task of organizing their left-brain ramblings and keeping the books. I’m telling you, there isn’t enough wine in Napa and Sonoma.